Publicis bids $3.7bn for Sapient Inc. – how to buy ‘organic growth’

Finding a marriage of ‘equals’ with Omnicom was not to its tastes, Publicis is back to what it does best; hoovering up smaller digital marketing operations. When you are not a Wonga client and can borrow at only 2.6%, then buying in a business on an operating profit yield of approx 5.5% before synergies and […]