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Markets get nervous on Ad Agencies ahead of long awaited ANA report on media kick-backs

Phantom menace It’s taken eight months, but is seems the Association of National Advertisers (ANA) is finally ready to release its eight month investigation into US media agency rebates. Its apparent pre-release briefing to a number of trade publications and newspapers suggests that it has uncovered ‘Non-Transparent’ practices, including claims that agencies are collecting media […]

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