Sky’s response to rising churn and weaker subscriber growth is……to put prices up. Brilliant!

Yesterday, Sky announced its Q3 FY16 results (the Jan-Mar 2016 quarter) where it reported a slight deterioration in net subscriber additions in its core UK operation (of +70k QoQ vs +127K the year before) including an increase in churn from 10.1% to 10.7% notwithstanding a flat ARPU of £47. After the +6.8% UK sales increase […]