Diageo’s One Billion Dollar gamble

One Billion Dollars!, Yes, that’s right, Diageo has agreed to pay up to one billion dollars ($700m up front with the remaining $300m deferred) for Casamigos, a four year old tequila brand created in 2013 by George Clooney, Rande Gerber (a “nightlife entrepreneur and Mr Cindy Crawford), & Mike Meldman (a property developer). Given that […]