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WPP – friendless & unloved – perfect!

Not all marketing investment seems wasted. After P&G’s earlier withering criticism of its digital marketing ROI, Diageo’s Q2 report yesterday, delivering a combination of rising A&P investment, organic sales growth and underlying operating margins, suggests a more nuanced approach may be needed by investors to the industry’s current problems. Faced with an unsolicited approach from […]

Wazzup – 20th Sept 2017

Slow start to the new fiscal year for FEDEX (fdx) and DIAGEO (dge_l). Fedex Q1 disappoints on cyber-attacks and hurricane headwinds, while Diageo blames a late Chinese New year and US spirits investment for a weak start to its FY18. Management innocent on all counts, of course ;-) Fedex – Q1 FY18: […]

Diageo’s One Billion Dollar gamble

One Billion Dollars!, Yes, that’s right, Diageo has agreed to pay up to one billion dollars ($700m up front with the remaining $300m deferred) for Casamigos, a four year old tequila brand created in 2013 by George Clooney, Rande Gerber (a “nightlife entrepreneur and Mr Cindy Crawford), & Mike Meldman (a property developer). Given that […]