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Apple CEO pumps up Q4 sales expectations for the Watch after Q3 collapse

No sooner than IDC release estimated data for the top 5 global ‘wearable’ devices for the Q3 showing a -71% collapse in Apple Watch shipments for the period (see table below), than Apple’s CEO Tim Cook jumps straight back in with one of his now infamous selective disclosures to the press to talk the product […]

Apple – when a picture is worth a thousand words!

Okay, so we’ve got Apple’s Q2 results out tomorrow and expectations aren’t very ambitious (see Outlook in below Investment Summary). It’s the big issue that is going to get the share price right however, and by this, whether we are looking at a re-run of Sony over two decades ago after Akio Morita stepped down. […]