Finally, a memorable financial advert

With marketing infatuated with big data, social media, mobile and any other nerdy technology where they can bamboozle the client with techno-babble, it is a pleasure to see a good creative advert. I may have been ‘exposed’ to a thousand marketing messages from the financial services industry, and for which someone has paid good money, but there is only one I not only recall, but actually enjoyed watching. This is the new advert for Direct Line by Saatchi & Saatchi who recently won the account from their namesake, M&C Saatchi. In it Harvey Keitel reprises his role as Wolf from Pulp Fiction, but in this instance as a fixer for a couple who have been burgled rather than for a couple of hoodlums.


Well done Saatchi & Saatchi


Mr Wolf in Direct Line Advert