Publicis – a growing credibility issue as another client defects
“Omnicom demonstrated superior and proven performance in the area of data analytics, planning and buying, innovation, talent and financial value” – P&G global brand officer Marc Pritchard on last week’s announcement that it will be replacing Publicis Groupe’s Starcom Mediavest with Omnicom’s OMG for its North American media-buying, worth around $2.66bn pa. While the […]
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